Privacy Policy

Last update:
Website: https://hemerocallis.it

This privacy notice describes how Hemerocallis Centro Italia processes the personal data of users who visit the website https://hemerocallis.it, pursuant to Articles 13–14 of the GDPR (EU Regulation 2016/679) and applicable national legislation.

1. Data Controller

Hemerocallis Centro Italia
Website: https://hemerocallis.it
Email: info@hemerocallis.it

2. Types of Data Processed

2.1 Browsing data

The website’s IT systems automatically collect certain personal data necessary for correct operation, such as:

• IP address (anonymized when using Google Analytics 4);
• date and time of request;
• pages visited;
• browser and device used;
• referring page (referrer).

2.2 Data provided voluntarily

If the user sends emails or fills out contact forms, the data provided may be processed, such as:

• first and last name;
• email address;
• phone number (if provided);
• any additional information the user provides.

2.3 Cookies

The website uses technical, analytics, and marketing cookies (subject to consent). For more details see the Cookie Policy.

3. Purposes of Processing

The data collected is processed for the following purposes:

• Website functionality and improvement of user experience;
• Responding to user requests via email or contact forms;
• Anonymous statistical analysis (Google Analytics 4);
• Marketing and remarketing (only with user consent).

4. Legal Basis for Processing

• Legitimate interest → website operation and security;
• Consent → analytics cookies, marketing cookies, contact forms;
• Legal obligation → potential requests from authorities.

5. Methods of Processing

Data is processed using electronic tools with appropriate security measures, in compliance with the GDPR and the guidelines of the Data Protection Authority.

No automated profiling is carried out without user consent.

6. Third-Party Services

6.1 Google Analytics 4

Used for aggregated and anonymized statistical analysis. Configured with:

• anonymized IP;
• Consent Mode v2;
• aggregated data when consent is not given.

6.2 Google Ads / Marketing (if enabled)

These tools collect data only after the user has provided consent.

For general information: Google Privacy Policy

7. Data Retention

Data is stored for the time necessary to:

• provide the requested service;
• respond to inquiries;
• statistical analysis (max 26 months);
• legal compliance.

8. Data Transfers Outside the EU

Some providers (e.g., Google) may process data in non-EU countries. In such cases, the following apply:

• Standard Contractual Clauses (SCC);
• additional measures required by the GDPR;
• pseudonymization / anonymization where possible.

9. User Rights

Users may exercise their rights under Articles 15–22 GDPR at any time:

• Right of access
• Right to rectification
• Right to erasure
• Right to restriction
• Right to object
• Right to data portability
• Right to withdraw consent
• Right to lodge a complaint with the Data Protection Authority

To exercise your rights: Email: info@hemerocallis.it

10. Data Security

The website uses HTTPS and technical measures to protect data from unauthorized access, loss, alteration, or disclosure.

11. Changes to This Privacy Policy

The Data Controller may modify or update this notice at any time. Any changes will be published on this page.

Users are encouraged to periodically review this section.